Consulting Services
I have over 16 years of experience in creating and leading dynamic Customer Marketing teams. I welcome the chance to help your organization create more impact (and delight!) in the areas of lifecycle marketing, product adoption programs, and advocacy.
Customer Marketing Consulting
Scaling Customer Marketing with Your Business
For growth stage companies that want to mature their Customer Marketing function to drive consistent revenue while also creating a delightful experience for their customers.
Focus areas:
Campaigns: Creating the right mix of campaigns, including adoption, engagement, advocacy, and upsell.
Engagement: Expanding opportunities for your customers to engage with you and their peers, including user groups and user conferences.
Data: How to add product usage data into all of your programs.
Differentiated Experience: Let’s infuse ‘surprise and delight’ into your customer programs to create an experience that they rave about.
Additional Areas of Expertise
Advocacy Programs: Launching, fueling, measuring
User Groups: Selecting locations, creating unique experiences, driving after-event engagement
User Conference Content: Selecting and managing customer speakers and designing impactful content overall
Let’s discuss your Customer Marketing goals and needs in a free 30-minute consultation.
Creating a Customer Marketing Function
Is your early stage company ready to add a Customer Marketing function but you aren’t sure where to begin? I can guide your strategy and timelines so you can avoid common pitfalls, launch quickly, and measure the effectiveness of your efforts.
Focus areas:
Measurement: Defining team goals and KPIs that impact your overall business.
Team structure and staffing: Including job descriptions and assistance with interviewing and/or onboarding, as well as ongoing coaching.
Programs: Creating a roadmap for which types of programs and channels you should start with now and progress to in the future.
Data: Guidance on the data points that are most impactful and essential to your success along with recommendations for implementation in your CRM.
Just looking for quick advice?
If you know you don’t need a full consulting engagement but are looking for quick advice or best practices, I’ve got you covered.